Part 2 of Starting Your Profitable Virtual Assistant Business has to do with public speakers.
One of the other questions that we've had asked was about public speakers. But before we move on, I need to show you my coffee mug of the day. How great is this mug? Is this the cutest ever? I know, and it holds a lot of coffee, guys. When we moved to Raleigh, we had nothing. We literally had a house. I said to my husband, "I don't have coffee." This was before the Keurig and all those things. We didn't have our boxes. There was all this stuff. He came home with this mug, and to this day that mug reminds me of that season. So much birth happened. There was so much heartache, challenges, but it was a great season looking back. That's my encouragement to you is as you're going through your virtual assistant journey, take the nuggets. Take the things that are hard but great and embrace them in the process of starting your profitable virtual assistant business.
As far as the professional speakers, this is a great niche.
This question is from Glenda, who is in our private Facebook group. Anybody who's a member of the Virtual Assistant Training Network can request to be in there. When I have jobs, like companies asking for jobs and virtual assistants, that's the first place I go. I would encourage you to make sure you're a member of that group.
Professional speakers are amazing at what they do. They're often part of the National Speaking Association, NSA. They are really incredible speakers, and that means they're incredible communicators. If you are serving this speaking market, you yourself must be an incredible communicator on behalf of your client. What does that mean? You want to make sure that you are able to have the client's voice. You want to be able to say to the client, "Hey, that sounds just like you." It's going to take a little bit of time, and that means in blog posts, you should be giving out incredible information of value.
When the public or professional speaker has events, you should be promoting that event before, during, and after. One of the nice things about online marketing is you can do it online. If you guys have events coming up, you can put them on Facebook. You can put them on LinkedIn, record Facebook Live or post on Instagram. Tag the location you're going. Tag the organization that invited you and thank them. Make sure that you're there engaging. You also want to make sure that you go back and say thank you. Send a thank you note at the end. Make sure that you're going there and saying, "This is really important to us. We appreciate you inviting us."
Then the other thing I would encourage with professional speakers is relationships.
This is where LinkedIn is a powerful, powerful tool. LinkedIn recently got purchased by Microsoft, and ever since that purchase we're seeing a lot of metamorphoses. For us business owners, that's hard because we were used to LinkedIn a certain way, and now the mobile app is changed and you can only look at certain levels. But if your client is a professional speaker and they're on LinkedIn, you may want to get a premium membership, if they're going to engage a lot. Anybody they engage with, you want to make sure that they're saying thank you and connecting. They're liking posts and they're commenting. Those are all things as a virtual assistant you can help with. Who is my target market? Who do I want to get in front of? I am not saying stalk people online saying, "I want to speak at your event." It's about giving value, giving value, giving value, asking... I got to tell you that is the key in today's marketplace. Do not expect to get, expect to give.
As a professional speaker, what are some things you can do?
Let's say you have a niche of nonprofits. Then speak about nonprofits, how they can save money, how they can help their organization grow, all these amazing things. I think the biggest part that you can play is a support role for that speaker because that speaker often has so much coming at them, they're trying to discern what is the right path for them. You could be a confidant, you could be I don't want to say "coach," because I have met amazing trained coaches, but you would be like coaching them and encouraging them. More importantly, you would be their level of support. My encouragement for professional speakers is reputation management. Make sure that their reputation is strong online, getting reviews. Make sure their events are powerful and well-documented and make sure their relationships online are strong. That's really, really going to help them.
Thank you guys so much for spending time with me. If you guys have any other questions, please reach out to firstname.lastname@example.org, and we will be back in touch. Guys, we have a lot of great things coming. I'm excited!